I recently analyzed a staggering 100,000 cold email campaigns and the results were absolutely mind-blowing. As someone who has been in the cold emailing game for over a decade, running my own businesses and consulting for others, I’ve seen it all. In this video, I’ll reveal the surprising findings from my analysis and share key insights on what works and what doesn’t when it comes to cold email campaigns. From AI personalization techniques to crafting effective preview text, utilizing loom videos for engagement, optimal email length, and creating attractive lead magnets, I cover it all. Plus, I’ll share the two secrets to being in the top 1% of cold emailers in 2024. Trust me, you don’t want to miss this eye-opening video.
Insights from Analyzing 100,000 Cold Emails
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Overview of the analysis
In this video, Lead Gen Jay shares insights gained from analyzing 100,000 cold emails. Lead Gen Jay has extensive experience in cold emailing, having sent over 10 million cold emails throughout his career. The analysis of 100,000 cold emails has yielded surprising results that can greatly improve B2B lead generation. If you’re actively running cold email campaigns for B2B lead generation, it is highly recommended to watch the video before proceeding.
Surprising results revealed
Lead Gen Jay’s analysis of the 100,000 cold emails brought to light some shocking conclusions. One of the most surprising findings was that AI personalization techniques actually hurt the overall effectiveness of campaigns. Most campaigns that used AI to write first lines or subject lines were significantly less effective than those that followed best practices. Lead Gen Jay highlights common AI uses that failed, such as giving AI-generated compliments or mentioning someone’s school or local landmark. However, he also acknowledges that there are successful cold email campaigns that use AI properly, and he shares insights on how to do it effectively.
Another unexpected result found in the analysis was the negative impact of giving away too much information in the preview text. Contrary to popular belief, the preview text is not the place to start telling recipients about yourself, your services, or your lead magnet. Lead Gen Jay reveals that including information about oneself or their offer in the subject line actually led to a 30% decrease in open rates. Instead, he recommends using the preview text to pique curiosity by asking a short and simple question relevant to the recipient. By leveraging our innate instinct to answer questions, cold emailers can increase their chances of getting their emails opened.
Furthermore, Lead Gen Jay discusses the diminishing effectiveness of embedding loom videos in cold emails. While this approach may have worked in the past, it is no longer as effective as it used to be. The availability of websites that can create videos at scale has led to a decline in response rates. In fact, emails with embedded videos were found to be 22% less effective than those that followed best practices. Lead Gen Jay advises cold emailers to consider alternative approaches instead.
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Improving B2B lead generation with insights
Lead Gen Jay emphasizes the importance of optimal email length in cold email campaigns. The analysis revealed that emails with more than two paragraphs saw a significant decrease in reply rates and click-through rates. The traditional format of introducing oneself, building rapport, and then pitching an offer no longer works effectively in 2024. Instead, Lead Gen Jay advises keeping cold emails short and concise, consisting of only a few sentences and no more than two paragraphs. Capturing the recipient’s attention within a few seconds is crucial, and brevity is key in achieving that goal.
Another significant insight from the analysis is the importance of offering valuable lead magnets in cold emails. Cold emails that included valuable lead magnets saw a 58% increase in reply rates and click-through rates compared to those that didn’t. Lead Gen Jay encourages cold emailers to move beyond simply aiming for a meeting in the first email and instead focus on providing valuable lead magnets. The higher the value of the lead magnet, the greater the increase in email campaign effectiveness.
Lead Gen Jay shares two secrets to becoming a top cold emailer in 2024. The first secret is to master all the new AI tools available. While AI personalization techniques were found to be less effective overall, there are specific ways to use AI that can greatly improve campaign effectiveness. Lead Gen Jay provides examples, such as using AI prompts to generate personalized first lines or incorporating custom graphics into cold emails. However, he cautions against using these tactics en masse, as they may become less effective if too many people adopt them.
The second secret to being in the top 1% of cold emailers is to heavily focus on lead magnets. Lead Gen Jay reveals that lead magnets play a significant role in increasing response rates and click-through rates. By offering valuable lead magnets and continuously improving their quality, cold emailers can stand out from the competition and achieve remarkable results.
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Recommendation to watch the video
In conclusion, Lead Gen Jay’s analysis of 100,000 cold emails provides valuable insights for improving B2B lead generation. From the surprising results regarding AI personalization techniques to the impact of preview text and optimal email length, the analysis sheds light on key factors that can make or break a cold email campaign. Additionally, Lead Gen Jay shares the secrets to becoming a top cold emailer in 2024, including mastering AI tools and focusing on lead magnets.
To fully comprehend the insights and gain a deeper understanding of their application, it is highly recommended to watch the video. Lead Gen Jay offers a free course and community, along with the opportunity to download 8 million free leads. By following his recommendations and implementing the best practices outlined in the video, you can significantly improve the success of your cold email campaigns and ultimately enhance your B2B lead generation efforts.
After analyzing 100,000 cold emails, surprising results have been revealed. These findings will surely shock you. If you apply what you learn from this analysis to your own cold email templates, you will witness a significant improvement in your B2B lead generation.
Join a Free Course & Community and download 8 million free leads here: 8 Million Free Leads
If you currently run cold email campaigns for B2B lead generation, it is crucial that you pause and watch this video before proceeding. In this video, I will disclose what strategies work, which ones don’t, and the common mistakes people make when using AI personalization. With over a decade of experience in cold emailing, I have encountered it all and I am excited to share my insights with you.
Here are the chapters that will guide you through the analysis:
- Utilize These Tools & Vendors: Lead Gen Tools
- Need Assistance With Lead Generation? Visit: ottrpr.com/leadgenjay
- Join the Free Course & Community and download 8 million free leads here: 8 Million Free Leads
Feel free to send me a direct message on Instagram @cmojayfeldman and don’t forget to check out my podcast at anchor.fm/mentors.
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